Case Study: Jel Sert launches a new alcohol category with Agency Squid

Jel Sert launches Sliq Spirited Ice nationwide with Agency Squid, securing top 10 distributors

Jel Sert, a household name in frozen treats, sought to break into the adult beverage market by transforming its expertise into a new alcohol category. They partnered with Agency Squid to develop and launch a boozy, better-for-you frozen product, requiring a partner with deep knowledge of alcohol regulations, market segmentation, and brand innovation to navigate this significant shift.

Agency Squid developed the Sliq Spirited Ice brand from the ground up, handling strategic positioning, naming, packaging design, and an omnichannel launch strategy. The solution included creating retail enablement materials and a mobile-first digital experience to drive awareness. As a result, Sliq was picked up by multiple top distributors, secured national retail placement, and successfully established a new premium subcategory within the better-for-you alcohol sector.

Jel Sert