Case Study: Eel River Brewing drives national attention for organic craft beer with Agency Squid

Eel River Brewing revitalizes 5 beer labels with Agency Squid

Eel River Brewing, a pioneer in organic craft beer, faced the challenge of standing out in an increasingly crowded market. Its packaging for key products like the Earth Thirst Organic Double IPA was not providing the necessary visual impact to drive trial and differentiate the brand on shelves. Agency Squid was partnered with to create a packaging and seasonal brand system that would modernize the brewery's organic credentials and spark national conversation.

Agency Squid redesigned the packaging with a bold, modern visual language, incorporating vibrant colors, metallic accents, and a clear information hierarchy. The solution resulted in award-winning packaging that significantly increased shelf standout and consumer engagement. This work successfully revitalized the brand, reinforced its leadership in organic brewing, and provided a scalable system for future seasonal releases.

Eel River Brewing