Case Study: The Nature Conservancy simplifies Indigenous conservation storytelling with Agency MABU

The Nature Conservancy launches a downloadable PDF and interactive website with Agency MABU

The Nature Conservancy, a global conservation organization, needed to create a brand identity and handbook for its Voice, Choice, and Action framework for Indigenous and community-led conservation. They partnered with Agency MABU, which provided brand strategy and identity services, to develop this resource as a downloadable PDF and an interactive website.

Agency MABU designed a brand mark centered on a turtle, a symbol from Indigenous origin stories, and used custom illustrations to represent the framework's pillars. They then built an interactive website featuring the handbook content, tools, and case studies navigable via a world map. This solution provided TNC with a simplified and easily referenced resource to support its conservation mission.

The Nature Conservancy