Case Study: Society of Care strengthens its brand identity with Agency MABU

Society of Care builds a cohesive brand identity with Agency MABU

Society of Care, an organization providing behavioral health care for Native American youth and families in Nebraska, struggled with a disjointed brand identity that hindered its online presence. They initially contacted Agency MABU for a website redesign, but the vendor identified a deeper need for a cohesive brand strategy and identity during the discovery phase.

Agency MABU conducted research, focus groups, and a brand workshop to define the organization's core personality. This strategic foundation informed a new visual identity, which incorporated authentic imagery and Native American symbolism like a turtle and medicine arrows into its logo. The resulting brand allows Society of Care to tell its story through personal connection and more effectively reach its audience.

Society of Care