Case Study: NCAI boosts Native voter awareness with Agency MABU’s Native Vote campaign

NCAI drives above-industry click-through rates in a 2-month Native Vote campaign with Agency MABU

The customer NCAI, the National Congress of American Indians, faced the challenge of generating nationwide excitement for its Native Vote initiative ahead of the 2020 election. They partnered with Agency MABU to increase voter awareness and registration across the country's vast and diverse Tribal Nations.

Agency MABU implemented a targeted digital advertising campaign using Google Display ads, Facebook boosted posts, and Indian Country Today. This two-month strategy successfully drove significant traffic to the Native Vote website, achieving above-industry click-through rates on all platforms.

NCAI