Case Study: NCAI achieves a message of resilience and unity with Agency MABU

NCAI creates pro-bono healing story with Agency MABU during COVID-19

The customer, NCAI (National Congress of American Indians), faced the challenge of creating an inspirational narrative of resilience and unity for Indian Country during the height of the COVID-19 pandemic. They partnered with Agency MABU on a pro-bono creative production initiative to craft a message that could cut through a media stream saturated with pandemic-related stories.

Agency MABU developed a solution by inviting a child, Feather Spotted Bear, to share her authentic perspective. The team created an artistic animated video based on her wisdom, using hand-drawn visuals and custom audio to bring her story of spiritual healing and prayer to life. This unique approach resulted in a distinctive piece of content that stood apart from the editorial-style ads flooding traditional and digital platforms at the time.

NCAI