Agency MABU
47 Case Studies
A Agency MABU Case Study
The National Indian Education Association (niea) partnered with Agency MABU to promote the importance of a new North Dakota law requiring Native American history in K-12 curricula. Their challenge was to create awareness and stress the curriculum's importance to educators, moving beyond a simple informative narrative to create a more impactful message.
Agency MABU developed a documentary-style video that told the personal story of a Native American boy who faced ridicule for his long hair, a symbol of strength in his culture. This creative production illustrated how the new curriculum could foster understanding and reduce such behavior by educating children about Indigenous traditions. The powerful video served to clearly connect the curriculum to its potential for creating a more inclusive and empathetic school environment.