Case Study: Ducks Unlimited raises biodiversity awareness with Agency MABU

Ducks Unlimited creates a biodiversity PSA with Agency MABU in weeks

Ducks Unlimited, a leader in wetland and waterfowl conservation, partnered with Agency MABU on a creative production project. Their challenge was to expand their audience beyond the hunting community and introduce their biodiversity work to young adults and outdoor enthusiasts in a meaningful way.

Agency MABU developed a creative strategy centered on the insight that people support environmental initiatives that benefit both the planet and people. They produced an animated PSA using a distinctive origami style, meticulous 3D modeling, and immersive sound design to turn this complex narrative into a compelling story. The final piece successfully created a meaningful connection with the new target audience.

Ducks Unlimited