Case Study: City of Bismarck encourages COVID-19 personal responsibility with Agency MABU

City of Bismarck drives above-average campaign results with Agency MABU

The City of Bismarck faced a record surge of Covid-19 cases in the fall of 2020 and needed to encourage personal responsibility to slow the virus's spread. They recruited Agency MABU to launch an awareness campaign focused on this challenge.

Agency MABU developed the 'Covid Stops Here' campaign using a mindset and motivation approach, targeting specific age demographics with tailored messaging across traditional, digital, and out-of-home channels. The campaign achieved an above-average number of impressions, click-through rates, and completed views.

City of Bismarck