Case Study: Capital Electric Cooperative refreshes its brand identity with Agency MABU

Capital Electric Cooperative refreshes brand identity for 18,000 homes and businesses with Agency MABU

The customer, Capital Electric Cooperative, a trusted energy provider in central North Dakota, faced the challenge of updating its brand identity to better reflect its values and vision for the future as it prepared to open a new headquarters. They engaged vendor Agency MABU for a brand strategy and identity service to ensure this critical refresh was executed perfectly for their community.

Agency MABU facilitated a brand workshop to develop a foundational persona, which guided the creation of a new visual identity. The selected logo, an angular mark that creatively displays the CEC acronym with a modern energy interpretation, represents the cooperative's hands-on attitude and reliability. The agency delivered a finalized logo and a comprehensive brand standards guide for the client to easily adopt and implement.

Capital Electric Cooperative