Case Study: Waterton unifies Paisley & Pointe into a cohesive Las Vegas community with Agency FIFTY3

Waterton boosts Paisley & Pointe engagement to 7.66% with Agency FIFTY3

The customer, Waterton, acquired two separate apartment properties, The Paisley and The Pointe, and faced the challenge of merging them into a single, cohesive community under one brand without losing the unique qualities of each. They enlisted the vendor, Agency FIFTY3, to provide a comprehensive rebranding and digital marketing solution.

Agency FIFTY3 developed a new brand identity, marketing collateral, and a paid media strategy focused on building awareness. Their solution included a new website, social ads, and PPC campaigns, all incorporating a Las Vegas-themed creative direction. The results were highly successful, with the new website achieving 38,894 users and social engagement rates reaching 7.66%, far exceeding industry averages. The rebrand by Agency FIFTY3 successfully positioned the new Paisley & Pointe community for increased occupancy.

Waterton