Case Study: Ideal Dental improves CAC and EBITDA with Agency Creative

Ideal Dental lowers blended CAC across 161 locations with Agency Creative

Ideal Dental, a private equity-backed dental platform with over 160 locations, faced significant complexity in its marketing efforts. Despite its scale, the company struggled with a high blended customer acquisition cost (CAC), wide performance variance across locations, and a lack of a unified attribution model. Agency Creative was engaged to build a connected, scalable system that could align patient acquisition with capacity and improve unit economics.

Agency Creative implemented a centralized strategy with localized execution, deploying a multi-channel media mix and a unified attribution model to connect spend to outcomes. This solution efficiently lowered the blended CAC, increased production, shifted demand toward higher-value services, and compressed ramp times for new locations. The efforts by Agency Creative established a predictable, performance-driven growth engine that directly contributed to improved EBITDA across the portfolio.

Ideal Dental