Case Study: DFW Hospital Council Foundation drives C-diff prevention behavior change with Agency Creative

DFW Hospital Council Foundation drives 76% behavior change with Agency Creative

The DFW Hospital Council Foundation, a public health organization, faced the challenge of translating complex C-diff infection prevention guidelines into simple, measurable behavior change for a diverse audience. They partnered with the marketing vendor Agency Creative to develop an educational campaign that moved beyond mere awareness to drive action.

Agency Creative's solution was a highly focused, integrated campaign built around the single, clear action of washing hands with soap. This strategy ensured message consistency and repetition across multiple channels. The campaign generated nearly 8 million impressions and drove significant results: a 60% increase in C-diff awareness and, most importantly, 76% of viewers reported changing their handwashing behavior.

DFW Hospital Council Foundation