Case Study: AEG Vision Achieves Lower Patient Acquisition Costs with Agency Creative

AEG Vision reduces cost per acquired patient by 28% with Agency Creative

AEG Vision, a private equity-backed healthcare platform with over 500 locations and 125 independent brands, faced a significant capital allocation challenge. Its scale made portfolio-level performance visibility nearly impossible, as each practice operated independently with unique market dynamics. The challenge for Agency Creative was to drive defensible patient acquisition across hundreds of markets and prove the return on investment to operating partners, as existing marketing efforts lacked consistent attribution and measurement.

Agency Creative built a centralized strategy with a localized execution model, deploying a full-funnel media mix including CTV, Programmatic Display, Social, and Google Performance Max. This solution connected every media dollar to location-level outcomes, allowing for real-time budget reallocation. As a result, Agency Creative delivered a 28% reduction in cost per acquired patient, achieving a blended portfolio CPA of $63.24, and drove a 147% higher conversion rate with multi-channel exposure, providing predictable and scalable patient growth for AEG Vision.

AEG Vision