Case Study: Rubicon Productions sells out a documentary premiere with Agency 102’s social media launch strategy

Rubicon Productions sells out 680-ticket premiere in under 30 days with Agency 102

Rubicon Productions, a film production company, partnered with Agency 102 for social media marketing services to build awareness and sell tickets for the premiere of their historical documentary, "Liberty of Conscience: The Founding of Maryland."

Agency 102 created new social media channels and developed a content strategy that included historical context and collaborations with Indigenous partners. The strategy successfully sold out the 680-seat premiere and built a highly engaged online audience, achieving an average engagement rate of 121.76% and over 24,000 content views in under a month.

Rubicon Productions