Case Study: Maryland Primary Care Physicians achieves a modern, patient-focused brand and website with Agency 102

Maryland Primary Care Physicians boosts patient access with Agency 102 and a 2% site conversion rate

Maryland Primary Care Physicians (MPCP), the largest physician-owned primary care practice in Maryland, faced a challenge with a brand and digital presence that was severely outdated, last updated in 2012. This made it difficult to communicate their modern, patient-centered services and hindered their growth in local search results. They partnered with Agency 102 for a comprehensive solution involving brand design, website development, and SEO.

Agency 102 led a collaborative project to deliver a complete brand and website transformation. The solution included a modernized brand identity, a new patient-focused website with 207 pages optimized for local SEO and accessibility, and updated provider profiles. The results were an improved keyword ranking for local search terms, a stable site conversion rate of 2%, and the new website winning an Award of Distinction shortly after its launch.

Maryland Primary Care Physicians (mpcp)