Case Study: Maryland Primary Care Physicians boosts patient engagement and provider recruitment with Agency 102

Maryland Primary Care Physicians boosts engagement 700% with Agency 102

Maryland Primary Care Physicians (MPCP), the state's largest physician-owned primary care group, faced stagnant patient growth and difficulty recruiting physicians after 17 years with the same marketing agency. They hired Agency 102, a healthcare marketing agency, for a modern strategy to improve their digital presence and better connect with healthcare consumers.

Agency 102 implemented a comprehensive solution including content marketing, SEO, social media, and targeted ad campaigns. This strategy focused on humanizing the brand by featuring its real physicians, which drastically improved engagement and visibility. Results included a 700% increase in social media engagements, a 265% increase in new followers, and a cost per lead of just $7.85. Agency 102 successfully revitalized MPCP's marketing to support both patient recruitment and practice growth.

Maryland Primary Care Physicians (mpcp)