Case Study: Marcado 28 Tequila builds brand awareness and engagement with Agency 102

Marcado 28 Tequila grows social reach with Agency 102, driving 1.2M impressions

Agency 102 was engaged by Marcado 28 Tequila, a new premium tequila brand, to build its social media presence and brand awareness from the ground up. The challenge was to bring the brand's unique story of craftsmanship, tattoos, and food to life on social media and establish a loyal, engaged following through organic growth rather than paid advertising.

The solution implemented by Agency 102 involved launching and optimizing the brand's Instagram and Facebook profiles, crafting a cohesive content strategy, and managing all community engagement. Agency 102 collaborated closely with the brand's creative agency to produce content that balanced its core pillars and leveraged high-performing formats like reels and collaborations. The results were significant, including over 9,000 new followers, 1.2 million impressions, and an average engagement rate of 5.79%, well above the industry average.

Marcado 28 Tequila