Case Study: B’well Counseling Services boosts local search visibility with Agency 102

B’well Counseling Services boosts organic traffic 115% with Agency 102

B’well Counseling Services, a therapy practice in Baltimore, faced the challenge of being outranked in local search results by competitors and large national platforms. Their website lacked visibility for high-intent searches, and issues with their Google Business Profile, messaging, and technical SEO were holding back growth. They engaged Agency 102 for a focused healthcare marketing and search engine optimization (SEO) project to address these gaps.

Agency 102 implemented a one-time site optimization that included strengthening their local search presence, optimizing metadata on key pages, refining website messaging, and fixing technical performance issues. As a result, B’well saw immediate and meaningful improvements: organic traffic increased by 115%, ranking keywords grew by 31%, and their average search position improved from 18th to 11.6th. This significantly increased their visibility to clients searching for therapy services in Baltimore.

B’well Counseling Services