Case Study: Yeastie Boys Bagels helps launch ONYX’s Deli Boys with AGENC’s integrated food, comedy, and social campaign

Yeastie Boys Bagels drives 1,800 orders with AGENC

The customer, Yeastie Boys Bagels, partnered with vendor AGENC on a challenge to launch a new original IP, Deli Boys, in a creative and unexpected way. The goal was to create a culturally relevant launch moment that would generate word-of-mouth buzz and build grassroots awareness for the new series.

AGENC implemented an integrated campaign featuring two fully branded food trucks that served complimentary chopped cheeses in partnership with Yeastie Boys Bagels. This was followed by a surprise comedy tour across six US cities. The solution successfully blended food, culture, and comedy to create a multi-sensory introduction to the IP. The campaign executed by AGENC achieved significant results, including over 200,000 social impressions and 1,800 orders fulfilled through the Yeastie Boys partnership.

Yeastie Boys Bagels