Case Study: Supergoop! achieves record-breaking nationwide engagement with AGENC's Sunshine Shack experiential activation

Supergoop! drives 40,000 product samples and 10 festival stops with AGENC

Supergoop! partnered with AGENC to launch their "Every. Single. Day." campaign and new "Every Single Face" sunscreen. The challenge was to create a versatile and sustainable experiential activation that would capture attention in New York City's SoHo district and also resonate with audiences across multiple cities nationwide, all while reflecting the brand's mission.

AGENC designed a traveling pop-up called the Sunshine Shack, which began with a takeover of a iconic newsstand in SoHo. This activation toured ten festival stops across the country, distributing 40,000 product samples. The campaign generated record-breaking engagement and over eight press features. AGENC's solution successfully elevated the campaign, created countless brand touchpoints, and achieved remarkable sales growth in nearby retail locations.

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