Case Study: Patrón El Alto achieves a buzzworthy premium launch with agenc

Patrón El Alto launches at 40K FT in the air with AGENC

The customer Patrón El Alto challenged vendor AGENC to create a premium launch for their new tequila that embodied the brand's sophistication and celebrated its high-altitude origins. The goal was to craft an unforgettable experience that would capture the attention of influential tastemakers.

AGENC implemented a boundary-pushing activation by creating a faux airline experience and hosting over 25 influencers aboard private jets at 40,000 feet for an exclusive tasting. This was followed by an event in Las Vegas. The solution by AGENC generated widespread buzz and successfully cemented the product as a symbol of elevated luxury, making it the most talked about tequila on social media.

Patrón El Alto