Case Study: Drunk Elephant boosts launch buzz and sales with agenc’s multi-city C-Luma tour

Drunk Elephant drives 2,000+ daily visitors with AGENC

The skincare brand Drunk Elephant faced the challenge of launching its new C-Luma Hydrabright Serum and needed to create an unforgettable multi-city tour to elevate the brand and drive significant social buzz, foot traffic, and sales. They entrusted the vendor, AGENC, with designing this integrated experience.

AGENC implemented a solution consisting of a two-day pop-up tour in Los Angeles, Miami, and New York City. Each stop was a fully immersive experience featuring personalized consultations and product samples. The tour was a major success, attracting over 2,000 daily visitors per city, surpassing all key performance indicators, and cementing the brand's presence in each market.

Drunk Elephant