AGENC
22 Case Studies
Case Study: Barneys New York celebrates NYFW legacy and boosts experiential retail with AGENC
A AGENC Case Study
Barneys New York hosts 38-day NYFW pop-up with AGENC
The customer, Barneys New York, collaborated with vendor AGENC on an experiential retail pop-up to commemorate Hourglass Cosmetics' 20th anniversary and celebrate the Barneys legacy during New York Fashion Week. The challenge was to reimagine this iconic legacy in a way that would captivate a global audience of fashion and beauty enthusiasts.
AGENC designed a premium, immersive space that blended luxury with nostalgia, featuring over 45 rotating designers, VIP events, and special guest panels. The activation was a major success, drawing thousands of visitors daily over its 38-day run. It received widespread praise, established itself as a premier NYFW destination, and surpassed all sales targets, redefining the standard for experiential retail.
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