Case Study: Arc'teryx deepens community engagement with AGENC's Mammoth Mountain brand experience

Arc'Teryx hosts 6,000 guests at Mammoth Mountain with AGENC

Arc'Teryx faced the challenge of deepening its connection with its core audiences by bringing its brand to life through a high-impact, community-driven experience. The vendor, AGENC, was tasked with building a community-centered brand trip that combined backcountry education with cultural, in-person connection to build lasting brand affinity.

AGENC created the Arc'teryx Academy, a three-day event at Mammoth Mountain that transformed the location into a dynamic celebration of outdoor culture. The solution included hands-on backcountry clinics, a ReBird repair shop, film screenings, après-ski programming, and after-hours music sets. The event welcomed over 6,000 guests and featured 20 pro athletes, successfully driving organic social buzz and strengthening consumer loyalty.

Arc'Teryx