Case Study: Westfield boosts in-store engagement with dynamic DOOH from AGCS Works

Westfield delivers dynamic DOOH with AGCS Works using live Fiji weather data

AGCS Works partnered with Westfield to address the challenge of capturing shopper attention in high-traffic malls for a campaign with Fiji Airways. The goal was to create eye-catching digital out-of-home (DOOH) ads that could cut through the noise and give mall visitors immediate wanderlust, rather than being ignored like static advertisements.

The solution implemented by AGCS Works was a dynamic DOOH campaign that used live data to make the ads feel current and engaging. They built a system that integrated a weather API to pull real-time conditions in Fiji, which then drove changes in on-screen visuals and messaging based on the time of day and weather. This approach kept the creative fresh and relevant without weakening the core branding. The campaign was designed for high reliability and legibility. While specific metrics for this campaign are not provided, the case study references broader industry research indicating that in-store DOOH can significantly increase engagement and sales, with one study reporting an average sales lift of 8.1%.

Westfield