Case Study: Toyota Achieves Seamless Midwest Brand Activations with AGAR

Toyota drives 40 activations across 7 markets with AGAR

Toyota was looking for an activation partner to strategically plan, mobilize, and staff their branded events across the Midwest region. The challenge involved seamlessly executing a wide variety of event types and locations, focusing on new product launches and demonstrations. Vendor AGAR provided a holistic turn-key solution for this challenge.

AGAR provided Toyota with a mobile solution for staffing, training, and asset management, enabling the team to activate both large and small-scale events at a moment's notice. The results were highly successful, with AGAR seamlessly coordinating nearly 40 activations in seven markets. The effort distributed over 18,000 branded items and collected more than 4,000 leads.

Toyota