Case Study: Sazerac drives consumer insights and brand engagement with AGAR

Sazerac brings 3 brand experiences to life with AGAR

Sazerac engaged vendor AGAR to find unique, real-time methods for testing product innovation and amplifying new launches. The challenge was to create distinctive activations that would spark meaningful consumer engagement, deepen brand affinity, and deliver strategic learnings to guide their go-to-market approach.

AGAR hosted exclusive tasting sessions and created unique brand experiences like the "BuzzBallz Barber Shop" and "Fireball Retrievers" activation. These initiatives engaged thousands of consumers, tested seven different brands, and generated strong social engagement and media coverage. The results provided direct consumer feedback that informed Sazerac's future product development and marketing strategies, reinforcing AGAR's ability to deliver impactful, insight-driven experiences.

Sazerac