Case Study: CIG achieves a new benchmark for downtown luxury living with AGAR

CIG launches AVANT in downtown Cincinnati with AGAR

AGAR partnered with CIG, a developer, on their premier residential project 36th E 7th in Cincinnati. The challenge was to position the property as the city's residence of choice in a competitive urban market by cultivating an allure of quiet luxury and concealed elegance. To achieve this, CIG tasked AGAR with building the property's entire foundational identity from the ground up.

The solution implemented by AGAR was the creation of the complete AVANT brand, including its naming, custom logo design, and identity strategy. This brand was built around the concept of quiet luxury and intentional discovery, blending raw architectural geometry with refined simplicity. While construction was ongoing at the time of writing, the project was already generating widespread recognition and was anticipated to establish a new standard for sophisticated living in the city's urban core upon its completion.

CIG