Case Study: ArtsWave boosts arts app awareness and downloads with AGAR

ArtsWave boosts app awareness and downloads beyond expectations with AGAR

ArtsWave sought to enhance its regional presence and impact by launching a new mobile app. Their challenge was to refine the app's positioning and execute a comprehensive launch strategy to drive awareness and downloads. To achieve this, they turned to vendor AGAR to develop a marketing campaign.

AGAR developed a holistic campaign that included focus group research to refine the app's positioning, a new visual identity, and a localized social influencer strategy. The solution also featured regional activations like billboards and digital ads, a strategic partner campaign, and exclusive events. The campaign successfully positioned the app as a must-have tool, with awareness and downloads exceeding expectations. AGAR ensured the launch was impactful and far-reaching, driving sustained community participation.

ArtsWave