Case Study: Angostura strengthens brand influence with AGAR

Angostura engages 700+ attendees and serves 1,300 cocktails with AGAR

Angostura, a spirits brand approaching its 200th anniversary, sought to expand its reach and deepen brand resonance in North America. The challenge was to design and execute memorable experiences that would celebrate its Caribbean heritage and reinforce its position as a global leader. AGAR was tasked with amplifying this historic moment through multiple activations.

AGAR produced an immersive brand experience at the South Beach Food & Wine Festival and executed the North American championships for The Angostura Global Cocktail Challenge. The solution included comprehensive promotional campaigns, meticulous logistics, and curated events with localized entertainment and sensory elements. These initiatives successfully engaged key audiences, with the cocktail challenge alone attracting over 700 attendees and serving more than 1,300 cocktails, significantly increasing Angostura's visibility and influence.

Angostura