Case Study: Sojo turns trade shows into a high-performing lead engine with Against

Sojo turns trade shows into a high-value lead engine with Against

Sojo, a provider of automated solutions for vacation rental property managers, faced the challenge of maximizing the potential of their top lead source: trade shows. While these events were key, their pre-event outreach and post-event follow-up were not structured to create continued engagement. They approached the vendor, Against, initially seeking just a booth backdrop design, but the real need was for a holistic framework to turn trade shows into a scalable, strategic lead engine.

Against implemented a comprehensive, repeatable strategy that covered pre-event, during-event, and post-event phases. This included personalized outreach, a dedicated landing page, targeted direct mail, a bold booth presence with live demos, and geofenced ads for follow-up. This solution transformed Sojo's trade show approach from isolated events into a high-performing lead engine, turning fleeting moments into lasting relationships and driving high-value leads.

Sojo