Case Study: Saalt transforms pandemic constraints into authentic period-care storytelling with Against

Saalt wins 200 filmmaker responses and boosts engagement with Against

Saalt, a leader in sustainable period care, partnered with the production vendor Against to create an authentic campaign shattering period taboos. Their challenge was dramatically intensified by the global pandemic, which upended traditional production methods due to lockdowns and social distancing restrictions.

Against pivoted by reimagining production, sourcing over 200 menstruating filmmakers globally to direct remotely. They selected four filmmakers and an editor to collaborate virtually, ensuring all work complied with local safety rules. This solution by Against led to increased social engagement, expanded brand awareness in the U.S. and UK, and earned media, successfully positioning Saalt as a category leader.

Saalt