Case Study: Figure 8 builds a bold impact-investing brand with Against

Figure 8 aligns clients with Against through clearer messaging and values-driven investing

Figure 8, a women-led impact investment firm, faced the challenge of having a brand that did not reflect its bold, transformative work of aligning investment portfolios with values. Their brand needed to stand as a declaration against the outdated financial system. They partnered with the vendor Against for brand strategy, visual identity, messaging, website design, and content creation to address this.

Against developed a comprehensive brand solution that included a logo symbolizing interconnectedness, typography with urgency, and a direct voice. This new platform connected Figure 8 with better, values-driven investors, proved competitive returns through ethical strategies, and transformed their complex knowledge into easy-to-explain messaging. The work by Against successfully equipped Figure 8 to attract the right partners and deliver real impact.

Figure 8