Case Study: Direct Orthopedic Care achieves 20% market share growth with Against’s digital marketing

Direct Orthopedic Care boosts market share 20% with Against

Direct Orthopedic Care (DOC) needed to differentiate itself in a healthcare market saturated with generic, clinical advertising. Their challenge was to reposition their locally-owned and approachable brand as the first choice for active families seeking immediate orthopedic care. The vendor, Against, was engaged to handle digital marketing through a creative campaign.

Against developed the "Wild in the Wild" digital marketing campaign, which used authentic, user-generated content and humor to showcase life's everyday accidents. The solution involved social ads and YouTube videos that resonated with the local audience. This strategy resulted in 1.5 million impressions, over 10,000 interactions, and a 48% lift in visibility. Most significantly, Against helped DOC achieve a 20% growth in its local market share.

Direct Orthopedic Care