Case Study: Dignitas drives stronger engagement and visibility with Against

Dignitas fills a 3-part webinar series with Against

Against partnered with Dignitas, an organization on a mission to shift power in corporate America by making executive teams racially diverse, to build a brand for their high-stakes webinar series. The challenge was to create a name and identity for a series designed to engage corporate leaders in candid discussions about systemic racism, moving them from reckoning to action.

The solution developed by Against included a comprehensive funnel strategy, a distinctive campaign identity, and a dedicated microsite. The resulting "Work. In Progress." webinar series was fully attended and achieved strong engagement metrics, increasing Dignitas's visibility and positioning them as a go-to resource for companies serious about systemic change.

Dignitas