Case Study: amika boosts conversion and AOV with Afterpay

Why Amika Chose Afterpay Over The Competition

amika, a Brooklyn-based maker of professional hair care products and styling tools, faced the challenge of building direct relationships with online shoppers and expanding its e-commerce presence beyond its traditional salon and retail distribution. To reach a new audience of beauty-minded value shoppers, they sought a solution that could help overcome the high price point of their premium products.

They implemented Afterpay, a buy now, pay later service, which offered a simple and seamless integration with their e-commerce platform. By using Afterpay, amika's customers were able to increase their basket size, overcoming the barrier of high-cost items. This resulted in an 18% increase in conversion, a 66% increase in average order value, and 10% of customers utilizing the service within the first month.

amika

Hannah Coffman

Senior E-commerce Manager