Case Study: Dazey LA boosts sales and offers flexible payments with Afterpay

The color queen making style sustainable

Dazey LA, a sustainable fashion brand founded by Danielle Nagel, wanted to build an ethical business that matched its values and bold aesthetic. The brand's young customer base appreciated its unique designs, and the founder sought a solution that would make these items more financially accessible without compromising the brand's integrity. They partnered with the vendor Afterpay to provide a payment solution for their shoppers.

By implementing Afterpay's installment payment service, Dazey LA allowed its customers to spread their payments over time. The solution was immediately popular with their audience, who expressed their appreciation directly. The vendor's product had a direct and positive impact, resulting in a significant sales increase on the very day it was installed, which the founder described as a "game-changer for small business."

Dazey LA

Dani Nagel

Founder