Case Study: Rumbie & Co boosts customer options and average order value with Afterpay

Rumbie & Co - Customer Case Study

Rumbie & Co, a hairdressing salon founded by Rumbie Mutsiwa, faced the challenge of clients needing financing options for both services and haircare products. The owner wanted to provide more flexibility to her customers, who often budgeted for a haircut but then wished to purchase additional items. She implemented Afterpay to offer a buy-now-pay-later solution.

By adopting Afterpay, the vendor provided clients with a convenient payment method that increased purchasing power. This solution had a direct and measurable impact, as participation in the Afterpay Day Sale caused the salon's average order value to double from two products to four. Afterpay helped Rumbie & Co increase sales and better serve its clientele.

Rumbie & Co

Rumbie Mutsiwa

Founder