Case Study: Rockstar Original drives more sales with Afterpay

Rockstar Original - Customer Case Study

Rockstar Original, an apparel company known for affordable streetwear, sought to better serve its core demographic of next-gen shoppers who desired more choice and flexibility at checkout. To connect with its young, urban customer base, the company needed to expand its payment options and partnered with the vendor Afterpay to implement its Buy Now, Pay Later solution.

By implementing Afterpay, Rockstar Original provided a highly requested payment method that aligned with the shopping preferences of its Gen Z and Millennial customers. The solution yielded strong results, generating nearly $3 million in total revenue and orders from Afterpay and Cash App Pay since the start of 2024. The vendor, Afterpay, also collaborated on marketing initiatives, and the partnership is estimated to have delivered a 10x return on investment through a higher average order value and new customer acquisition.

Rockstar Original

Edwin Kim

Vice President of E-commerce