Case Study: Nomad Cosmetics reaches a younger audience with Afterpay

Meet the makeup business transporting beauty lovers around the world

Nomad Cosmetics, a self-funded indie beauty brand, faced the challenge of attracting a younger demographic and building credibility as a new company. To address this, they partnered with the vendor Afterpay to offer an installment payment service.

The solution implemented by Afterpay allowed Nomad to better understand and cater to the purchasing habits of a new generation. Partnering with Afterpay also provided the brand with significant credibility and access to its infrastructure. As a result, Nomad Cosmetics successfully attracted a younger audience and is on track to increase its sales by 40% this year.

Nomad Cosmetics

Felicia Rintanen

Co-founder