Case Study: Urban Skin Rx achieves 8-figure growth with Afterpay

How Urban Skin Rx founder Rachel Roff leveraged a gap in the beauty market to create a multimillion-dollar formula for success

Urban Skin Rx, a skincare brand specializing in clinical-strength products for diverse skin tones, sought to increase sales and make its higher-priced product sets more accessible to customers. To address this challenge, the brand partnered with the vendor Afterpay to offer a flexible payment solution.

By implementing Afterpay, Urban Skin Rx provided customers with a seamless way to split their payments. This solution immediately increased the average order value by $10 and helped the brand achieve 100% growth in 2020, scaling from a $10 million to a $20 million company. The partnership with Afterpay was a key factor in this substantial financial growth.

Urban Skin Rx

Rachel Roff

Founder and CEO