Case Study: Freja New York achieves sustainable growth and customer loyalty with Afterpay

How this stylish handbag brand finds strength in small

Freja New York, a vegan leather handbag brand founded by Jenny Lei, faced the initial challenge of launching as an unknown company with a failed sales strategy, making it difficult to connect with customers and build trust for its premium products. The brand partnered with the vendor Afterpay to provide a trusted payment option.

Afterpay’s service allowed Freja New York’s customers to pay for their purchases in installments, which was essential for the brand's higher-priced, investment-quality items. This solution added a layer of trust to the checkout process for the new brand and helped attract a broader demographic of customers. As a result, 11% of Freja’s customers use Afterpay, supporting the brand's sustainable growth into a seven-figure business.

Freja New York