Case Study: Cloth & Paper accelerates growth with Afterpay

How staying flexible helped Cloth & Paper flourish

Cloth & Paper, a stationery and lifestyle brand, faced the challenge of finding new and flexible ways to meet customer needs to support its rapid growth. After listening to its engaged community, the company identified a customer desire for more flexible payment options to make regular purchases of its weekly product releases easier.

To address this, Cloth & Paper implemented Afterpay as a payment solution. The result was an enhanced ability for customers to support the brand regularly. This customer-centric innovation contributed to the company's impressive growth, which was projected to continue at a rate of 200 percent for the year, and helped solidify the strong relationships that are a core part of its success.

Cloth & Paper

Ashley Reynolds

Founder