Case Study: Pashion Footwear boosts sales and customer trust with Afterpay

How Pashion convinced customers to try its shoes and quadrupled sales

Pashion Footwear, a company founded by Haley Pavone, faced the challenge of customer apprehension when selling its innovative but higher-priced convertible heels. As a new brand with a novel product, convincing customers to make a significant upfront investment was a barrier to growth. To address this, Pashion partnered with the vendor Afterpay and implemented its buy now, pay later service.

By integrating Afterpay, Pashion allowed customers to pay for purchases in installments, making the shoes more accessible. This solution helped overcome purchase hesitation, leading to a 450% growth in business and a significant customer retention rate where 25-30% of monthly business comes from repeat buyers. Afterpay specifically helped drive a higher average order value, expand into new demographics, and now accounts for 10-20% of all customer transactions.

Pashion Footwear

Haley Pavone

Founder