Case Study: Parker Clay builds a purpose-driven community and expands access with Afterpay

How Parker Clay mixes profit and purpose

Parker Clay, a luxury accessories brand with a social mission to empower women in Ethiopia, sought to scale its business and make its products more accessible to a wider, value-driven audience. To achieve this growth, they chose to partner with the vendor Afterpay as their buy now, pay later service provider.

By implementing Afterpay, Parker Clay was able to offer flexible payment options, which helped them reach a broader customer base and increase sales. The solution contributed to the company doubling its sales and expanding its staff. Importantly, Afterpay helped Parker Clay scale its impact, supporting its mission of providing ethical employment and empowerment for women in Ethiopia.

Parker Clay

Ian Bentley

Founder