Case Study: Pact achieves higher sales and bigger basket sizes with Afterpay

How Pact offers conscious consumers more choice with Cash App Afterpay

Pact, a fashion and homewares brand committed to sustainability, sought to offer its conscious consumers more payment flexibility and choice. To meet the demands of modern shoppers, particularly Millennials and Gen Z, who are moving away from credit cards, Pact partnered with Afterpay as its exclusive Buy Now, Pay Later provider.

Implementing Afterpay provided a smooth, low-maintenance solution for Pact. The partnership delivered significant results, driving a 15 percent increase in average basket size from customers using Afterpay. This access to new, more profitable customers who spend more has made the solution a clear win for the brand, so much so that Pact has not considered offering any other Buy Now, Pay Later platform.

Pact

Drew Cook

CFO and Head of Operations