Case Study: The Folklore grows its global fashion platform with Afterpay

How I built a global fashion platform

The Folklore, a global fashion platform connecting designers from Africa and the diaspora with international customers, initially faced operational hurdles. As a new and small business, its key challenge was providing a cost-effective, seamless, and transparent customer experience, particularly concerning shipping costs. To address this, founder Amira Rasool sought simple technological solutions and partnered with the vendor Afterpay to offer flexible payment options.

By implementing Afterpay early in its business journey, The Folklore significantly improved its customer experience. The solution provided transparency in payments and introduced the brand to a wider audience, as it was featured prominently on Afterpay’s Shop Directory. This strategic partnership drove substantial traffic to the site and helped The Folklore double its revenue year-on-year, contributing to its rapid growth.

The Folklore

Amira Rasool

Founder