Case Study: HBX gains new customers and boosts engagement with Afterpay

How HBX is gaining new customers and driving engagement with Afterpay

HBX, the global e-commerce platform for the Hypebeast Group, sought to make its streetwear and luxury products more accessible to its core Gen Z and Millennial customer base. The challenge was to find a payment solution that would resonate with this demographic’s spending preferences. To achieve this, the multi-brand retailer partnered with Afterpay and implemented its Pay-in-4 service.

By integrating Afterpay's Pay-in-4 option at checkout, HBX provided a flexible payment method that immediately drove customer engagement. The partnership with Afterpay expanded to include exclusive marketing initiatives, such as a successful DROPSHOP program for sneaker releases and events, which generated sales that exceeded expectations. The collaboration successfully attracted new customers, expanded HBX's customer base, and provided exclusive value to Afterpay users, making the vendor a vital partner for both accessibility and content-driven traffic.

HBX

Huan Nguyen

Chief Revenue Officer