Case Study: Sir Dogwood boosts accessible pet accessory sales with Afterpay

How diversity (and cute pets) are good business for Sir Dogwood

The customer, a pet accessories retailer, sought to enhance the accessibility and appeal of its diverse, mission-driven brand. To help overcome the barrier of upfront payments for its shoppers, the retailer partnered with vendor Afterpay.

By implementing Afterpay, the solution allowed customers to spread their payments over time. This flexibility removed purchasing barriers, contributing to the company's growth. The measurable impact includes sales doubling each year since 2019, with the business now turning over six figures in annual sales.

Sir Dogwood

Chaz Olajide

Sir Dogwood